Beyond the Binary
-
Not Just a Label
-
Art Director: Christian Ramos
Camera: Christian Ramos
Models: Micaela Sofia Feijoo, Caroline Peters, Yhago Maia, Brandon Borga
Editor: Micaela Sofia Feijoo & Christian Ramos
Stylist: Caroline Peters & Christian Ramos
-
Create a digital campaign that redefines streetwear and fashion through a modern lens, sparking cultural conversation and engagement across Instagram & TikTok
-
“Beyond the Binary” is a social first campaign for the digital fashion platform “Not just a Label” challenging gender norms through short-form content, carousels, and visual storytelling. The campaign redefines streetwear as a space for self-expression beyond binary labels.
Featured accessories sourced from: NotJustaLabel.com
Carousel 1 (Instagram) :“Hand in Hand” a visual metaphor for unity through fashion - accessories exchanged without boundaries, labels, or rules.
Carousel 2 (Instagram) :“Accessories that define Identity” a styling focused carousel exploring identity and self expression through fashion
Clip 1 :“You’re so UNIQUE” a short form social clip exploring gender expression within hyper masculine gym culture.
Clip 2 :“Hand in Hand” a looping social clip exploring connection beyond labels.