This way/2k

  • NBA 2K

  • Art Director: Christian Ramos

    Copywriter: Micaela Cedillo

    Design: Veronica Esguerra

  • Give every queer player, past and present, a chance to play openly on the NBA court. Featuring John Amaechi and Jason Collins, who couldn’t play freely in their time, and using #FoulLanguage: an AI feature that auto-fouls discriminatory remarks

  • Silver Award - Addy Awards